How to position your home as the #1 choice for potential buyers

The best thing is to impress potential buyers from the very beginning. Therefore there are several things that need to be done. Some things are related to preparing your home for being sold, and others have to do with the proper marketing and exposure that you should give to your home in the market.

The looks

Buyers are impressed by well maintained beautiful homes, so make your home look at its best. And this is in the exterior and also, of course in the interior, of the home.

On the exterior it’s important to keep the driveway and the curb cleaned. Landscaping needs to be inviting, colorful and well groomed. Gutters and fascia need to be cleaned. Everything should look well maintained and organized.

Regarding the interior of your home, buyers like to see themselves living in the home. A good way of having them feel themselves in the home is making the home as neutral as possible but also as inviting as possible.

The entry is always the case that makes a first impression. So make sure it is freshly painted, has some flowers and looks clean and inviting.

It is always a good idea to take out some pieces of furniture that would make your home less crowded. This makes it easier for the buyer to see the whole space available and see themselves in it.

Tour your entire home with a very critical maintenance eye. After that, try to fix as much of it as you can. Make sure all closets and rooms are well cleaned and organized. Check and organize your garage space. It is usually the space where everyone in the family drops everything, but it’s a space that buyers have a close look at in order to see what room they have available.

Keep pets away while you were sending the home or at least why you are showing it. Some buyers are not pet friendly and wouldn’t be well impressed by seeing pets around.

When showing a good soft background music, plus an aromatic candle usually make a very inviting and cozy ambiance.

The right real estate agent

Another very important point to make at your home as appealable as possible to potential buyers is choosing the right real estate agent to sell it.

Your chosen Realtor should:

  • Advise you on what could improve the looks and the first impression of your home on potential buyers.
  • Provide you with a great marketing campaign that puts your property on the most important websites and publications and informational sites available to real estate in your area.
  • Provide you with good photographs, a video of your home, and open houses since they are very important to make the home available to potential buyers.
  • Be available to you on a constant basis and inform you about every thing that happens regarding the sale of your house.

Price

And most of all, your listing agent should be able to make a good price analysis of your home and work with you on determining what would be the right price to put your home in the market. Overpricing a home is one of the biggest mistakes that some sellers make. You want the most potential buyers to get interested in your home, and not have the least potential buyers giving your home a chance. Nothing is more appealing to a buyer than a beautiful, well-priced home in a desirable area.